INTRO

We are the leaders in our industry

Simply put Instagram enhances the brand experience. Imagine if brands gave a more transparent view of their inner workings instead of saying they did. Customers want a true and intimate personal tour from a brand. Some top brands are already giving viewers and raving fans backstage passes to everyday life. They take you with them into the office, behind the scenes at photo shoots, concerts, on the runway, and into interviews with your favorite celebrities. We call this opening the kimono. Don’t get it wrong. This is not a new concept ala Flickr et al, but mobile platforms like Instagram are making it more accessible and consumable than ever. Aesthetics help deliver content to the public. Visuals allow the brain to take shortcuts. It helps satisfy the appetite of immediacy.


This book will explain why Instagram is important and how brand managers, content marketers, small business owners and the like can improve the visual storytelling experience and engagement with their current customers and potential leads.


What this book will do for you


  • Answer the question of why Instagram is playing a new and important role in driving traffic for business
  • Case studies including Coca-Cola, Victoria’s Secret, Johnnie Walker, Jeni’s Splendid Ice Cream, Padron Cigars, Lush Cosmetics, and more
  • Insights from well-known digital marketers like Chris Brogan, Gary Vaynerchuk, Jay Baer, Jason Falls, Mark Schaefer, Tom Webster and more.


  • 20 killer engagement tactics to optimizing Instagram to build your following and leverage brand ambassadors
  • Links to 3rd party vendors for extending the brand experience
  • General rules of etiquette for Instagram that will improve “likeability”
  • 50+ recommended Mobile Apps & Hardware summaries with links to 3rd party reviews
  • Resources for app reviews, Instagram news, How-To blogs, and inspirational photography communities


The Beginner Guide approach

  • Learn by doing, start working right away
  • Leave out the boring bits
  • Inspiring, realistic examples give you ideas for your own work
  • Tasks and challenges encourage experimentation



DIRECTION

Hostings

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Websites

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